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Tourism >> Publications
Tourism Research & Economic Impact Study 2011

The data provided in this report relates to the tourism industry in Bass Coast Shire. It provides a comprehensive overview and analysis of visitor markets, holiday home owners and the economic impact of tourism in the Shire.
Bass Coast Shire attracted 3.7 million visitors in 2011, of which 2.1 million were overnight
visitors and 1.6 million were daytrip visitors. The updated PAVE model methodology
estimates that visitation to Bass Coast Shire has grown from 3.1 million visitors in 2009 to
3.7 million visitors in 2012.

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Tourism Research & Economic Impact Study 2009

The data provided in this report relates to the tourism industry in Bass Coast Shire. It provides a comprehensive overview and analysis of visitor markets, holiday home owners and the economic impact of tourism in the Shire.
When compared with the previous estimate of tourist visitation in 2004, the 2009 visitation data is significantly higher. Bass Coast Shire attracted 4.6 million visitors in 2009, of which 2.6 million were daytrip visitors and 2 million were overnight visitors. Of the total visitors to Bass Coast Shire, 3.1 million visited Phillip Island. Visitation has increased significantly since 2004; this is due to increased provision of accommodation and strengthening of tourism product. Visitors to Bass Coast Shire contributed $1.05 billion to the local economy (aggregate output), whilst 2,350 jobs were attributed to tourism in the Shire.

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Tourism Economic Impact Study 2005

The Tourism Economic Impact Study Report includes the following information:
• A survey of visitors to the Shire identifying visitor expenditure, influence of visit, length of stay, activities undertaken and visitor satisfaction;
• A survey of accommodation providers, identifying room nights, guest nights, takings and employment;
• A survey of holiday home owners, identifying reasons for purchasing the holiday home, period of ownership, number of visits, number of days the holiday home was used and activities undertaken;
• A survey of tourism businesses and businesses likely to benefit from tourism identifying: type of business, persons employed, capital investment and income trends.

The Fact Sheet attached is a summary of the study's findings. For a copy of the full report on CD please email Ken Hore on k.hore@basscoast.vic.gov.au.

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